No memory of this client
Tone of voice, forbidden claims, the thing the client hated in the last round. Gone the moment you open a new window.
Built for agency work
AI does theunderpainting.You makethe art.
Underpaint already knows your client, the brand and the brief. You start from a solid first layer, not a blank page.
Four guided messages. No card.
Clients never mix. Files stay in the EU. You see every cent.
01The problem
The brief is in six places. The brand is in none of them.
You paste the same PDF into a chat for the fifth time. It does not know the client. It forgets last week's call. It sounds like every other agency using the same model.
A blank page with a deadline
Strategy, creative, account and design all start from zero, then spend the afternoon aligning the same facts.
Ten tabs, zero craft
A blank chat does not know how an agency works. You get average sentences, not a method.
02First layer
Underpaint breaks the brief. You find the question that changes it.
The real ask, the contradictions and the questions for the client are on the page before the debrief. The question that turns the brief around still comes from you.
First layer
Client: mobile bank · launch-brief.pdf
- They asked for
- A viral TikTok campaign.
- They need
- +20% app downloads among 18–26 by the end of Q2.
- Contradiction
- Every post needs legal sign-off: 10 working days. TikTok moves in hours.
- Gap
- No media budget. Nothing on why people don't download today.
Questions for the client
- 01What is the media budget?
- 02Can legal approve a format once, not every post?
- 03What do people who download do on day two?
You
The question the brief missed
Who chose the bank they use now?
Usually a parent, years ago. So this isn't a download problem. It's a switching problem, and a viral video won't solve it.
Underpaint found the gaps. You found the problem.
03How it works
Three steps. Then it knows.
Every chat in a project shares what it learns.
- 01
Add a client
Name the brand. Underpaint opens a project for it.
- 02
Drop the brief and the book
PDF, notes, a deck, a brand book. Underpaint writes the brand summary. You fix it once and every chat uses it.
- 03
Ask, or run a method
Write in the chat, or run a method for your role. The context is already there.
04Four roles
Built for how an agency is actually staffed
Four roles. Each has a pain, a method, and a first answer you can take to a meeting.
Strategy
Friday, 5pm. Thirty pages. The debrief is Monday.
The real problem, the gaps, and the questions you still owe the client. The insight stays yours.
Break the client brief
Creative
Pitch tomorrow. A blank wall. A model that has never met this client.
Three routes in that brand's voice, so the team argues about ideas, not about the tone.
Campaign routes from a brief
Account
Call in ten minutes. The brief is three paragraphs of chaos.
Walk in prepared. Notes become a brief, a status, and the questions you still need to ask.
Brief intake notes
Design
A concept that still has to become a picture, without breaking the brand.
Three visual directions and a key-visual prompt that respects the brand book.
Visual directions and KV prompt
05The difference
ChatGPT knows everything. Underpaint knows your client.
The client is the unit
Many brands at once. Each one has its own project, files and memory. Another client's brief never enters this context.
Methods, not lucky prompts
Eight ways of working from agency craft, for four roles. You run a method. You do not hope a sentence works.
Honest from the first message
You see every cent of the AI budget. Fast replies do not spend it. The database keeps each client apart.
06AI budget
You always see what is left.
Auto sends each message to the model that fits the task. Quick replies do not spend the monthly AI budget. Heavier work does. The number stays on screen, and you can top up.
Auto
Auto. We pick
PRO
PRO. You pick
07Pricing
Start free. Pay when the first layer is useful.
Fast replies do not use your budget. Premium models and images use the monthly AI budget. You always see what is left, and you can top up.
Free
€0 no card
- 4 guided messages on a fast model
- Your client, brief and first chat stay
- A method for your role, on a real brief
Solo
€29 / month
- One seat, all models
- Monthly AI budget, top up anytime
- Brand and project memory
Team
2-9 people
€25 / seat / month
- Invite the team, one invoice
- See spend per person
- Shared clients and projects
Agency
10+ people
€22 / seat / month
- Pooled budget with a per-person ceiling
- Auto-join for the company domain
- Export cost per client
VAT is added at checkout. Yearly, 15% less
08Data
Straight talk about data
- Files and the database stay in the EU.
- Names you mark and contact details we recognise become placeholders before a message reaches a model. The answer comes back with the real names.
- Models run at the providers in our privacy policy. Some are outside the EU. We say so.
09The people behind it
25 years on the agency side.
Briefs, debriefs, pitches, the status email at 11pm. We built Underpaint for our own teams first. It does the groundwork and leaves the craft with you.
10FAQ
Questions before you start
- ChatGPT and Claude have projects. Why switch?
- A project remembers one space. Underpaint is built for many clients at once: each with its own brand memory and files, kept apart by the database, plus methods for four agency roles and the cost per client.
- Who owns the output?
- You do, as far as the law allows. You still check claims, trademarks and facts before anything runs.
- Do you train models on my work?
- Underpaint does not. Models sit behind OpenRouter. We turn off providers that train on customer inputs when the account allows it.
- What happens when the AI budget runs out?
- Paid models step down to a faster one, or stop if you picked the model yourself. Fast replies keep working inside the daily cap. You can top up.
- Can I cancel anytime?
- Yes. Access stays until the end of the period you paid. Read and export stay for 30 days after that.
- Is client data separated?
- Yes. One client's files, chats and brand never enter another client's context. The database enforces it, not just the interface.
- Which models?
- The app picks a model for the task. On a paid plan, PRO mode lets you choose. The catalogue is in the product, not a marketing list that goes stale.
- Is there one invoice for a team?
- Team and Agency are billed per seat on one subscription. Agency can export cost per client if you recharge.
- Is this legal advice?
- No. We do not review ads for compliance. That is still your lawyer and your client.
Start with your next brief.
Four messages on us. Bring a real client, not a demo.